Cochlear’s biggest competitor is not a rival brand, but the inaction of their potential customers. Many people are in denial; others simply dismiss it as part of ‘growing old’. Our task was to disrupt the denial, raising mass awareness for hearing loss and encouraging people to take the first step to better hearing with Cochlear.
'Does Love Last Forever?' is a short film that acts as a hearing test in disguise. It has two different endings, depending on the viewer's hearing ability.
The film follows a couple's relationship over four decades and poses the question 'Did love last?'. For those who can hear well, their relationship remains loving. But the film is scripted and produced in such a way that people with a hearing problem perceive the relationship to deteriorate.
“By creating something unique like the hearing test in disguise, we’re hoping to get Australians talking about hearing loss, sharing the film with people they love – especially those who may be in denial about their hearing loss – and ultimately, seeking help,”
Delivering a Return Ratio of 25:1
‘Ingenious’ Ad of the Day
‘Dost your ears deceive you?’
‘Pretty clever, hey’
‘Woah, interesting concept’
‘An unusual choice for Valentine’s Day, but how could we not pick it?’
‘A seriously thought-provoking ad’
‘V. Cute Aussie Short Film’